Focus groups and interviews
Go beyond the numbers and uncover what your people really think
Our focus groups and interviews allow organisations to dig deeper, uncover rich, qualitative insights, and explore the ‘why’ behind employee sentiment. We use academically rigorous thematic analysis to identify key themes, ensuring that findings are clear, actionable, and evidence-based.
Using focus groups to go beyond survey data
- Deeper exploration of key themes: focus groups and interviews bring context to survey trends, helping you understand the ‘why’ behind responses.
- Employee voices at the centre: direct conversations reveal perspectives that might be missed in traditional survey formats.
- A more agile approach: follow-up interviews on specific issues ensure you’re always addressing the most pressing workforce concerns.
- Stronger, evidence-based decision-making: a full-picture view enables leaders to act with confidence, knowing both data and real employee experiences are driving change.
By conducting structured focus groups and one-to-one interviews, we help organisations explore these issues in depth, giving employees a voice and uncovering insights that quantitative data alone can’t provide.
Our approach
Research design & planning
We work with you to define key research objectives, identify participant groups, and craft discussion guides tailored to your organisation’s needs.
Expert-led facilitation
Our psychologists create a safe, engaging environment where employees feel comfortable sharing honest thoughts and experiences.
Rigorous thematic analysis
We apply academically rigorous thematic analysis to analyse discussions, identifying key patterns, emerging themes, and deep insights across participants.
Insightful, actionable reports
Findings are delivered in a clear, structured report, with employee quotes, key themes, and strategic recommendations to support decision-making.
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The benefits to you
We help organisations:
- Pinpoint barriers to engagement by understanding employees’ lived experiences.
- Explore cultural challenges and uncover gaps between leadership intent and employee reality.
- Shape leadership development by identifying how leadership behaviours influence workplace culture.
- Test and refine initiatives before implementation, ensuring changes align with employee needs.
- Drive action with clarity, ensuring employee insights translate into tangible improvements.
These insights go beyond surface-level metrics, equipping HR and leadership teams with the context to drive meaningful change.
What sets us apart?
Our business psychologists use structured research methods and behavioural science to ensure each session is insightful, constructive, and designed to elicit genuine, open feedback.
- Deep expertise in employee research: our team of business psychologists and engagement experts ensures that focus groups and interviews are scientifically designed to provide maximum insight.
- Safe, constructive conversations: we create a psychologically safe environment, allowing employees to share honest, valuable feedback.
- Academically rigorous analysis: we use structured thematic analysis to extract meaningful, data-driven insights beyond anecdotal feedback.
- Action-focused insights: our reports highlight issues and provide clear, practical recommendations for leadership and HR teams.
Ready to gain deeper insights?
Focus groups are your gateway to meaningful insights that go beyond the numbers. They give you the chance to truly listen to what people think, feel, and need – something that data alone can’t capture.
Don’t rely on numbers alone – let us help you hear from your people, understand what truly matters, and drive real change.
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