Connecting survey results to strategic priorities
In designing reports for senior management teams we ensure that we present the results of the survey in their language. This means that we report on the business groups they are most interested in – the groups they report financial information and other KPIs on for example.
It also means that we link the survey results to the senior team’s strategic priorities or business objectives. For example:
Business objective: 20% growth in sales this financial year
Context: Business is currently under-performing in this objective by 15%
Engagement survey results:
- The engagement index score within the sales team (62%) is lower than the organisation’s average and external benchmark at 62%
- Members of the sales team report poorer relationships with their managers than the rest of the organisation with just 40% saying they get adequate support from their manager.
- 60% of sales team staff reported that they are finding it difficult to cope with their workloads.
These results suggest that, in order for the business to achieve its 20% growth objective, the sales team may need to be strengthened in terms of resource and management support. Development of management skills should also be considered in order to improve managers’ relationships with their staff. Does the organisation have a framework of behaviours expected of managers that could be reinforced within the sales department?